Put buyer experience and selling resources front-and-center to boost revenueSales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invalua...
Hardcover: 256 pages
Publisher: Wiley; 1 edition (May 1, 2018)
Product Dimensions: 6.1 x 1 x 9.1 inches
Amazon Rank: 305646
Format: PDF ePub TXT ebook
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The fact that we need to transform how we engage and collaborate with customers is clear to top sales executives, how to successfully do that is not. In Sales Enablement - A Master Framework, Tamara Schenk and Byron Matthews provide field-proven insi...
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